You may have recently come across these cute little figurines, either in the street style from your city or on social networks. It is about Adorable Japanese miniatures that fit in the palm of your hand and they have conquered TikTok. As We grow up and begin to long for our childhood, Interest in dolls and collectibles arises, turning economically active adults into the ideal audience to transform these products into best-sellers. This is precisely what has happened with the Sonny Angels and its viral success on TikTok. Just 7 centimetres tall and with a design that seems simple at first glance, these dolls come in various versions: animals, fruits, vegetables, with hats and special editions. There is a whole universe of dolls to discover.
© @taoounshopWhere do Sonny Angels come from?
They come from Japan and were created in 2004 by toy manufacturer Toru Soeya. Their main characteristic is their adorableness: they have an angelic appearance, with large, expressive eyes, a radiant smile and a chubby little body reminiscent of the cherubs that have been portrayed throughout the history of art. The most curious thing is that can be hung virtually anywhere: backpacks, handbags, pockets, phones, coats, and even on the rearview mirror of the car. Originally, the Sonny Angels were 18 centimeters tall, but over time they have evolved into the small 7-8 cm figures that have conquered the public today. Generation Z. Beyond just being cute dolls, in Japan and other countries they are considered good luck charms, as it is believed that They attract happiness and positive energy to those who own them.
© @realce.mx
© @toytify1They come in surprise boxes
Part of their virality on social media is due to the excitement of finding out which one you’ve got. These figurines, made of PVC, a soft and durable plastic, are sold in blind boxes, which means you don’t know which Sonny Angel you’ll get until you open them. This element of surprise adds a touch of nostalgia, recalling the excitement of opening packs of cards in childhood. Many people are drawn to this experience, and once they have one, they often want to collect more and more. They can be found in official stores, on the Internet, and some people exchange them on social media.
Sonny Angels Hippers
These figurines are very similar to the original Sonny Angels and also come in surprise packaging, but they have an adhesive tape on the front that allows you to stick them on the back of your mobile phone, on electronic devices or on any flat surface.
© @sonnyangelspain
© @aurashop_00Robby
Additionally, some Sonny Angels collections include a special figure named Robby, who represents Sonny’s best friend. The probability of finding a Robby figure is 1 in 144, making it a real treasure for collectors.
© @sonny.robby.bkkIt has arrived at celebrities
Famous as Victoria Beckham either Bella Hadid have shared images with these little dolls on their social networks. In particular, the English fashion designer and singer posted a story on her Instagram profile (@victoriabeckham) in which you can see a Sonny Angel Hipper, a little elephant, placed in the case of her mobile phone.
© @victoriabeckhamCollaborations with other firms
© @ashlyn.collectsSonny Angels x Casetify
Sonny Angel collaborated with phone case company Casetify, and their collaboration launched globally on July 19, 2024. This launch included colorful phone cases, a charm to attach to the device, and a surprise box containing a case and its matching Hipper.
© @sonny.robby.bkkSonny Angels x Donna Wilson
Sonny Angel collaborated with Donna Wilson, an award-winning designer for her distinctive use of color and pattern, to create the series CreatureThis collection was released on June 28, 2022 in Japan and included 12 types of figures, plus a secret figure.
