Hearst Netherlands and PXR are going to collaborate. As of October 1, PXR will publish four sports and lifestyle magazines from Hearst under license in the Netherlands. The titles that fall under this agreement are the brands Men’s Health, Women’s Health, Bicycling and Runner’s World.
The partnership will officially start on October 1, 2024, and the transition of Hearst’s publishing activities to PXR will take place in phases. From October, PXR will publish the print editions of the various titles. In the following months, a smooth transfer of the online activities will be worked on in stages, so that the quality and continuity of the magazines is guaranteed for both readers and advertisers.
Strategic addition to PXR’s portfolio
Ernst KeyzerCEO of PXR: “The addition of these strong brands to our portfolio presents a tremendous opportunity. Men’s Health, Women’s Health, Bicycling and Runner’s World are all renowned titles that fit perfectly with our mission to build real relationships with (sports) fans and communities. We look forward to taking these brands to the next level both in print and online and continuing to inspire readers.”
Joe MartinVP Media Licensing of Hearst Magazines International: “PXR is a best-in-class publisher in the Netherlands and we are delighted to welcome them to our global network of 48 licensing partners in 47 countries.”
Marsha KrouwelCEO of Hearst Netherlands: “We are delighted to work with PXR and welcome them as our licensing partner. PXR’s expertise in (online) publishing of sports and lifestyle titles fits seamlessly with our brands. Through this partnership, we can further expand the strength of our iconic brands Men’s Health, Women’s Health, Bicycling and Runner’s World and respond even better to the needs of the Dutch market.”
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Published by: Daan Dekkers
