Mexico City /
Yami Safdie is an Argentine singer that little by little, and thanks to social networks, has made a space within the music industry.
with your theme ‘In another life’ which became a trend before it was released, has shown how he uses networks to his advantage and for this talk with MILLENNIUM yesabout his career and about the curious way in which his collaboration with Lasso was born.
Yami Safdie: “I really don’t know where I would be if it weren’t for the networks”
The singer, very happy and with great emotion She tells us about what this topic has meant to her, because I didn’t believe that a ballad could have such an impact.
“I can’t believe it, since the topic came out it’s like living a dream with everything that’s been happening, the truth is I didn’t even dream it could happen with this song, I talked about it with Lasso and he told me ‘do you understand how crazy it is It’s that this is happening with a ballad (…) It’s very crazy and it makes me very happy to be able to connect with so many hearts, because people identify and feel.”
Likewise, it ensures that Thanks to social networks, he has been able to make a run, and above all remember how the topic was born.
“For me the networks are everything, they were everything in my career, I really don’t know where I would be if it weren’t for the networks, specifically TikTok and I think I don’t know if the same thing would have happened if it weren’t for TikTok, I don’t know if I “I myself would have bet on a ballad if I hadn’t seen so many people asking me for it every day.”
Adding: “It’s nice because you have a direct connection with people and you can know how they feel, if the song impacted them, they are an incredible tool and I use it a lot.”
How was Yami Safdie’s ‘In Another Life’ born?
The cAntante also assures that the song flowed aloneand after writing it he decided to record himself and upload the video to TikTok, what he did not expect was the great reaction the song would have.
“It was flowing, I always liked ballads and very Latin music, because this song is also a Mexican waltz, and it is music that I always liked, so I grabbed the guitar and it flowed (…) I feel that it gives it more intimidation, as well as more prominence to the lyrics and the story it tells (…) “I recorded it, I uploaded it and at that moment I saw that it had hit a lot, from that day there was not a day that I did not receive a message asking me for it.”
A collaboration with Lasso that was born on TikTok
Something that surprised was how Yami and Lasso announced their collaboration, and now the singer confesses to us that everything was born because the musician saw the viral clip of the song on TikTok.
“It happened super organically and everything was like that on the networks, I uploaded this little piece, it appears to Lasso in his ‘for you’, he liked it, he wrote to me and I told him ‘if you like it you are invited to sing it with me’ he said yes.” and we started doing it.”
ensuring that such ingenious network marketing was created by both when they met to make the video.
“We didn’t meet in person until that day we filmed the video clip, which was the same day we started making these videos, and I think we both have something in common in our way of communicating, especially on TikTok and on networks, ingenious ways “We started doing the marketing and we came up with ideas, everything flowed and people had fun with it.”
A diversity of music and emotions
The singer assures that he likes to vary the emotions and rhythms of his musicbecause there it reflects what she likes.
“That’s what I am, the music that I like and the different moods that I go through like everyone else, when I made ‘Manners’ I wanted to do something fun, I had already done sad or very serious things and I wanted to do something “so that people would have a good time, once it came out it was like ‘I feel like being sad again’ this song is calmer, more intimate and the whole upcoming album is on this side.”
Finally, send a message to the public saying: “I would love for you to give my music a chance, there are very varied stories that you could identify with”
