Mexico City /
Speed, experiences, technology, drama, action, celebrities and luxury brands, among other aspects, accompany, year after year, the celebration of the Formula 1 Mexico City Grand Prixsporting event that already It leaves the capital of the country 15 billion pesos every year.
The president of the Mexican Federation of Tourist Associations (Fematur), Jorge Hernández, stated that this is possible because This show attracts travelers with high purchasing powerwho spend four times more than an average visitor, regardless of nationality.
“It is a type of tourism that Mexico constantly seeks and rarely achieves. He is an international traveler with greater purchasing power, because the stays are for more nights,” he noted.
The executive director of the Mexico City Hotel Association (AHCM), Alberto Albarrán Leyva, commented that, even this, promoted the national capital to be placed as “an aspirational destination” among foreigners.
“The high-net-worth traveler who comes to Formula 1 mainly looks for helicopter tours, staying in good hotels and visiting the best restaurants in Mexico City and surrounding areas,” he said.
He detailed that An average visitor spends 3 to 5 thousand pesos a daywhile andl of this event more than 20 thousand pesos.
Last year, 400,639 people attended the Autódromo Hermanos Rodríguez for three days to witness the Mexico City Grand Prixa figure that broke the record that was achieved in 2022, when there were 395,902 fans.
According to figures from the Inter-American Entertainment Corporation (CIE), The 2023 edition generated 8,120 jobs.
Other aspirational cities that have races on the Formula 1 calendar are Monaco, France; Barcelona, Spain; Spa, Belgium and Monza, Italy.
“They are international events with luxury brands, celebrities and exclusive activities, which travelers want to come not only because of the fashion of being at a Formula 1 race, but they want to be seen as attendees of this event,” added Albarrán.
2024 Edition
The director of the AHCM pointed out that This sporting event generates an economic impact of 286 million pesos only for spending on accommodation.
For this reason, the manager anticipated that this year’s edition, which will take place from October 25 to 27, will have a reception of 230 thousand tourists in hotel roomsof which around 24 percent will be foreigners.
“The most important thing is the presence of the Mexico brand on a global scale through promotion on television broadcasts and extra events around the race,” explained Albarrán.
He added that for private initiative it is necessary to protect and ensure the realization of the Formula 1 for the coming years due to the great legacy it generated over the years and the positive results it can bring for the future.
It is worth remembering that in 2022, the then head of Government of Mexico City, Claudia Sheinbaum, announced the extension of the contract of the Formula 1 in it Hermanos Rodríguez Autodrome until 2025.
This generated the attraction of other automotive events such as Formula E, Nascar, Formula 4, the Carrera Panamericana and Monster Jam, among others.
Jorge Hernández, from Fematur, pointed out that they have sought to attract other events of great relevance, “since they are great positioners in the promotion of Mexico as a tourist destination.”
“Formula 1 is an event that has been positioned well, there is more and more attendance, even a greater number of children and adolescents have identified with the event,” added the manager.
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