Mexico City /
ALD Automotive I LeasePlan in Mexico reveals Ayvensits new global mobility brand, which unites the two companies under a single common identity. The launch follows ALD Automotive’s global acquisition of LeasePlan in May 2023.
Founded in 2007, ALD Automotive | LeasePlan Mexicois one of the market leaders in Mexico in sustainable mobility solutions, including fleet electrification, fleet management and other solutions for corporate mobility.
This new brand fuels that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers in all segments. Its new brand promise is to improve the flow of life by offering simpler, smarter and more sustainable mobility.
The combined group Ayvens is in a position to become a global player in sustainable mobility. With one of the largest fleets of multi-brand vehicles in the world, made up of more than 3.4 million managed unitsthe company seeks to lead the way to net zero and shape the industry’s digital transformation.
The new unifying brand aims create a powerful identity for two highly prestigious industrial players through:
New name, new logo
Ayvens is a simple but legal name that indicates the path forward for progress. It is accompanied by a symbol that represents legacy companies coming together as a team, working towards a common goal, with a solid and stable foundation at its base and an ascending shape that symbolizes progress and dynamism.
The name is strongly supported by its world-renowned majority shareholder, Société Générale.
New graphic identity
The graphic identity conveys energy through a friendly and modern font, along with vibrant and unique colors inspired by the natural environment and designed to stand out in the market.
The cheerful and dynamic iconography captures the essence of mobility, showing it through beautiful moments, but rooted in everyday life.
New slogan
“Better with every move” captures the company’s prominent mission of delivering “better” mobility through a continuous progress for customersfor companies and for the planet.
ALD Automotive | LeasePlan appointed Dragon Rouge, a global design agency, to create a mobility brand that will reposition legacy companies in the mobility industry, beyond the leasing environment, as a new leader for better mobility.
In this regard, Pedro Dias, executive director of Ayvens México, assured that the launch of the brand in the country “is an exciting chapter for our company: As an important player in the mobility sector, we will leverage our leadership power to share the future of mobility and achieve excellence, opening new possibilities for our employees, shareholders and customers“.
RRR
