Perth / Australia /
With the presence of fireworks experts and some artists who were at the opening of the Paris 2024 Olympic Games; It was held in Perth, Australiahe EverNow Festivalwhich celebrates indigenous traditions Australian and its biodiversity, in an environment of high technology, performances, music and lighting.
In the city centre’s famed King’s Park, next to the Swan River, the EverNow Festivalwas held from Thursday, October 3 to 7, taking advantage of a local long weekend and as a preamble to what will be the Global Travel and Tourism Summit of the World Travel and Tourism Council (WTTC) which begins this Tuesday, October 8 and runs until October 10, bringing together ministers, businessmen and executives from the largest multinationals in the industry in the sector in the world.
The festivals They are helping to attract a more cultural tourist. Until 2022, most of the visitors came to Perth to study or in search of temporary jobs, to visit a family member and only a few to take advantage of holidays, but at the beginning of 2024 they found that having a calendar of events raised tourism income to record levels.
For the city government, the festivals They are part of a strategy to give a new economic vocation to the city, which although it is the capital of the second region with the greatest economic generation for Australiathis is 40 percent due to mining, construction, health services, and tourism It is just 2.8 percent of direct and indirect income.
In blogs and social networks, Perth is described as a city that is too quiet and even “bored”but the current authorities want to turn that around, with different strategies such as free overnight parking, more knowledge of the city and a series of activities to attract people to the most isolated city in the worldbecause it is the one that is furthest from another city with more than one million inhabitants
“We have worked hard to bring events, like Fred Again, to the city and Perth has become the place to come for fun, family celebrations, pre-sports events and great food,” he said he Mayor of Perth, Basil Zempilas.
In March 2024, spending increased by 10.7 percent compared to the first quarter of 2023, collecting 331 million Australian dollars (about 4,315 million pesos), according to the consulting firm Spendmapp, after year-on-year monthly increases of 18.6 percent in February and 16.9 percent in January.
Nightly spending in March was $143 million (12.6 percent more than a year earlier) and the highest since data began being measured by Spendmapp in 2019.
Events like the event Fred Again DJ at Langley Parkthe popular Twilight Food Markets at Forrest Place and the Indian Cultural Holi Festival at Ozone Reserve contributed to the record monthaccording to Mayor Zempilas.
“The inaugural event EverNow “It was a great success last year with more than 100,000 people in attendance, so we are very excited to see what we can achieve this year,” said Culture Minister David Templeman.
He EverNow Festival It was held for the first time in 2023 with an influx of more than 100 thousand people and this year it is expected to be even larger, especially due to the light and fireworks installation performed by the French theater and pyrotechnics company Group Fthat participated in the opening of the Paris 2024 Olympic Gamesthe FIFA World Cup and has performed several performances at the Eiffel Tower in Paris.
In EverNow Groups such as Boorna Waanginy: The Trees Speak and Song Circle also performed.
“EverNow 2024 It is also celebrated almost at the same time as the largest tourism summit in the world here in Perth, which means another incredible opportunity to showcase our beautiful city to hundreds of leaders from major global companies,” said Rita Saffioti, local Tourism Minister.
Group F presented a series of performances of lights and pyrotechnics related to biodiversity and the city’s native culturestaking into account several of the cultural roots of this area of AustraliaFor example, for the Nyoongar culture, light is associated with rebirth and revival.
But above all the issue of light, for several reasons: Perth is the sunniest capital in Australiawith an average of 300 days of sunshine per year; and therefore shares daylight with 60 percent of the world’s population.
Council Magazine says that Perth’s link with the symbolism of light comes from 1962, “when astronaut John Glenn became the first American to orbit the Earth in Friendship 7.”
As the ship would pass over the city, all homes were encouraged to turn on all their lights to greet the astronaut, who He baptized Perth as the “city of Light.”
“EverNow 2024 is also taking place around the same time as the world’s largest global tourism summit in Perth, which is another incredible opportunity to showcase our beautiful city to hundreds of leaders from major global companies,” said Rita Safioti.
But they are going for more, Mayor Zempilas declared that March was another month of record spending and activity.
“Perth’s economy is thriving and it is already the envy of the entire country,” he said in a press release.
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