There is no cinema without fashiona tandem that also transfers to the series. For years, these types of productions have gained great importance, so much so that their budget can even double and triple those of Hollywood. Now, in full fever for platforms like Netflix that have crept into the homes of millions of people around the world, the series have become a living stage in which not only all the actors want to be present, but also the fashion brands. And as you surely know, Spanish talent has positioned itself as one of the most praised in recent decades, and a good example is its presence in recognized titles such as Emily in Paris, The Perfect CoupleYou, I Never and Sex Education among others.
© @lilyjcollinsThese appearances on the small screen have made dozens of headlines. Some of the characters have worn designs signed by renowned creators of our country, from jewelry guest dresses unique. Wonderful choices that have meant a lot to their creators; a powerful gesture on the part of the stylists and wardrobe directors who have undoubtedly helped him grow and become known internationally. We talk with ChRuiz hoop, Red Sea, Celia Bernardo and Javier Osorio They tell us how their pieces have achieved this success, which translates into sales?
© GTRESCharo Ruizthe Sevillian designer who has lived in Ibiza for several decades, has confessed to us that appearing in one of the chapters of The Perfect Couple who stars NSchool Kidman and Dakota Fanningit has been quite a surprise! The latter plays a pregnant girl (and we will not reveal any more information to you so as not to make you spoiler), and came out on stage with a summery yellow design with shoulder neckline and broderie anglaise with clear Ibizan inspiration that does not go out of style year after year.
© Netflix“On opening night, we received messages from friends and clients sending us photos of Dakota Fanning wearing one of our best-selling dresses.. In this case, we do not directly manage the collaboration with Netflix, as we have done on other occasions, such as with Elite who contacted us to select the looks and manage the collaboration directly. We suspect that the production company’s stylists bought the model through one of the large platforms in the United States, such as The Outnet or physical stores where we distribute, like Neiman Marcus. It is always important to be present on all the major digital platforms of the moment, and even more so if they end up being world-famous series where the exposure of the product can go viral.“.
To which he continues to tell us, “Seeing Dakota on stage was great. She is beautiful, young and has impressive talent. Her presence in the series is the best showcase we could have, since she represents Charo Ruiz’s youngest client.“.
© NetflixSome shiny earrings
In the case of the jewelry brand coolook Led by mother and daughter, they made not one, but two appearances in different seasons of Emily in Paris. The first took place in the third installment, when the character of Mindy Chen played by Ashley Park wore impressive long silver earrings bathed in champagne gold with zircons.
“We were not aware of this,” Mar Bermejo, co-founder, confesses. “It is common for many stylists from different television series or fashion magazines to ask us for jewelry to use in their shootingsbut we don’t always find out where or when they are going to come out. Since we paraded at Fashion Week in New York, we have collaborated in Manhattan with a fashion company, which at the same time is a brand communication agency to which journalists and professionals from the film and fashion sector constantly come, and they regularly surprise us with this type of apparitions” he explains.
© CoolookAnd as we mentioned, his pieces with wonderful stones had a double appearance. This time in the premiere of the fourth season with a secondary figure, a friend of Camille, who is played by the actress. Anais Weill. “This has been completely a miracle. “My close Argentine friend introduced me to Anaïs Weill to renovate her house (since I am an architect and from time to time I do projects that I love)” she confesses.
“We got along great, we met a couple of times and she told me that she was a Franco-Argentine actress and that she half lived in Paris. One day she told me that she had already appeared in Emily in Paris and that they had optioned it again for this season, so From her came the offer to suggest my jewelry for a look, because it is truly a person’s love. I thought it wouldn’t happen, and the following conversation WhatsApp It was her on the set in Paris, with the citrine chrysalis earrings that I designed, recording the shot for the next season, a dream!” she tells us excitedly.
© NetflixPrinted designs with personality
Another great example is found not only in the production of I Never with the help of Eleanor Wong’s character, also in the second season of Sex Educationand this time it is the fun brand Celia Bby the founder Celia Bermejo, who occupies our lines. She was the protagonist Rubyperformed by Mimi Keenethe one that conquered us with a wonderful multicolor printed dress full of life that stole all eyes, and we asked him how this much talked about moment came about. “Appearing in series with a wide reach serves to position oneself in the media and for brand image, sales come more through other communication channels,” he says, and continues telling us how this alliance came about.
© Netflix“Watching the second season of the series, which I love, I said ‘damn, I have to be here’, because it seemed to me that the aesthetics really matched. I found out who the stylist was – Rosa Dias -, I wrote to her and she immediately replied that she loved it and that we would be in touch. Months later they contacted me from the production company and They bought 10 dresses for the series and imagine the excitement. I had to wait two years to see it, I didn’t know which ones were going to come out either. It was a surprise when I saw the promotional photo of the series, showing Ruby wearing the dress, who also has a very leading role this season and you can see her look a lot. The truth is, a lot of pride.”
© NetflixGuest dresses worthy of the red carpet
In the case of the dressmaker Javier Osorio, born in France but with Andalusian roots and residence in Spain since he was 4 years old, one of his best-known creations was part of the character’s wardrobe Lady Phoebe from the fourth season of the production You. Specifically the model Athenamade with fringes created from small hand-sewn crystal beads. We asked him how it happened! “I don’t even know, honestly. I guess through Annie’s Ibiza. I was in Asia on vacation, and I found out from a good friend who sent me the photo of the actress Tilly Keeper. It is true that they have contacted us from Netflix and Movistar Plus, but normally we do not have stock and we cannot leave the looks.”
