Mexico City /
In the last six years, Free market has multiplied its operation by 10 in Mexicowhich places it as the second most important market for the marketplace, after Brazil, he highlighted David Geisen executive director of the firm.
“When I started, Argentina was bigger than Mexico; However, in the last six years we multiplied our operation here, in business volume by ten, and we grew in number of collaborators from 167 to more than 22 thousand people today,” he commented in an interview with MILLENNIUM.
He added that although there is talent in Mexico, it also “attracts talent from other countries; this year alone we had 8,300 new hires.”
Free market is the e-commerce site most chosen by Mexicans, and last year became the country’s largest retailer in terms of sales volume, both online and compared to other retailers of non-perishable products, according to data of the Mexican Online Sales Association (AMVO).
Geisen He added that the firm is committed to talent STEM (science, technology, engineering and mathematics) to maintain its leadership in the sector.
“I believe that our greatest technological commitment is people. We already have more than 15 thousand technology developers working on Mercado Libre’s own solutions,” he stated.
This strategy has allowed Free market Maintain full control over your technology, making it easy to adapt to changing market needs and create tools that align with your business objectives.
New challenges
The manager noted that the company plans to continue with its growth strategy, focused on the expansion of its logistics network and the continuous improvement of its platform.
Furthermore, it is Free market is exploring new areas of growth, such as integrating social networking functions into its app and expanding its logistics capabilities.
25th Anniversary
The company’s CEO recalled that Free market began in a very different environment than today, with an initial focus on used product auctions. “Today, more than 99 percent of the products sold on the platform are new.”
Geisen highlighted several important milestones, including “how to process online sales and lower the risk of fraud. “In the logistics world, the challenges we have faced have to do with finding how to become more transactional, controlling the transaction and the user experience.”
In the area of milestones, the German manager highlighted the creation of its own distribution network to improve the efficiency and speed of deliveries.
“Before, there was no consistent level of service in transactions and 10 years ago we began making shipments with strategic partners such as DHL, Fedex and more; “Then we realized that to become faster and more efficient we had to develop our own logistics network.”
“Now we have launched the service from the Fulfillment Distribution Center. We have 10 Distribution Centers here in Mexico that store millions of products.”
