Mexico City /
The orange color and the footprints that are reproduced in the new collection of bags demonstrate the synergy that Jaime Ibiza and Cheetos They managed to work together.
“It is a very unexpected collaboration, we had to eat one day with the Cheetos team and the idea arose spontaneously, but this is how great projects are achieved. The result seems very funny to me and The DNA of the two brands is completely fused and present in every detail”, commented Jaime Ibiza when presenting the new collection of bags, an evening in which had several special guests, such as producer Carla Estrada and Beatriz Calles, director of Mercedes-Benz Fashion Week Mexico.
The bag capsule is made up of 8 models with 3 color variants, so there are 24 options of which the collection consists, commented the businessman when interviewed by MILENIO when referring to his satchel and backpack proposals.
The bags they adopt Three colors essentially, orange – Jaime’s favorite because it represents abundance -, white and black fall into the Más Ibiza category, commented the designer and businessman.
“When Más Ibiza emerges, which is the subdivision we have in Jaime Ibiza and where the most casual models are concentrated, the idea of teaming up with Cheetos also arises. to create a capsulewhich is what we are presenting today and we are very proud, because it is really a very fun proposal and with which our audience is going to identify.”
Although the collection is also presented as an attractive proposal for Cheetos fansas well as for those who like casual, colorful and very original designs.
an average 6 months was the time it took to create the new proposal, with which the businessman commented “I am closing a very positive year.”
Although also He announced that before the end of the year he will have another surprise.
“We still have something more to present to you in 2024, which, without a doubt, has been a great year for the brand; so the idea is to close it with a flourish and that’s why In one more month we will be presenting our sneaker proposal.”
“This is another great project, because we are going to venture into another area, but we are very happy because It is a concept that we have worked on for a long time and with the idea that it is another step on the long path of success that, fortunately and thanks to the love of the people, we already have.“said Jaime, who reiterated that thanks to the fact that he always applies his special words, “Focus, direction and rhythm is how we have been able to get to where we are.”
A.J.R.
