How do you go to a Fashion Week? There is dress code? Lucía de Luis has all the answers, and at only 19 years old, the influencer can say loud and clear that you have attended the fashion weeks in New York, Milan, Copenhagen and Paris… He started in networks when he was only ten years old, and now it has become a style reference for many girls her age. Lucía is passionate about fashion and her looks cause a sensation, and no wonder. We spoke with her and she told us about her experience in recent months attending so many paradeshow you organize and prepare your outfitshis anecdotes on social networks and his next professional projects. One on one with Lucía de Luis.
“I’ve been to New York Fashion Week in February, Copenhagen Fashion Week in August, and Milan and Paris in September. It’s incredible how each fashion week changes depending on where you are, and the people who attend.” to the parades”
-Lucía, how are you? We have seen that these months you have not stopped with the fashion weeks.
-I am super happy and very happy with all the opportunities I have had throughout these months. It has served to inspire me. The last thing I have done is Milan Fashion Week and the San Sebastian Film Festival. It has been short, but intense, and I have truly returned to Madrid with my batteries recharged, wanting to create a lot of content and with new ideas. In the end, attending so many fashion weeks, being in touch with this world and meeting new people inspires you a lot.
-Tell us your experience, was it the first time you were invited?
-The first time I had the opportunity was a year ago, and it was Milan Fashion Week. And a year later I have gone to New York in February, Copenhagen in August, and Milan and Paris in September. It’s incredible how they change every fashion week depending on where you are, and the people who attend the shows. At a fashion level it is very enriching.
-How do you remember the moment you were invited?
-They contacted me and told me that there was a possibility that I could attend… I was super happy, but I usually have impostor syndrome and I thought I wouldn’t go. Later, when they confirmed that I was going to attend my first Fashion Week in 2023, in Milan, I was with a friend and I started screaming with excitement (laughs). I was fulfilling a dream, but I believed it was unattainable.
-Tell us something that is not seen in these parades or an anecdote.
-An anecdote that happened to me at Copenhagen Fashion Week was that I was loaded with suitcases to check-in. I had to make a stopover, and when I landed in Copenhagen I only had an hour to get to the parade. Well, I arrive at the airport and receive a message that my suitcase had been put on another flight. At that moment I collapsed, because I didn’t have a suitcase with the looks and I only had an hour until the show… I got a little overwhelmed, but in the end I was lucky, and I spoke with a brand to have a look and my friends left me makeup (laughs ).
-You must feel super proud to be living these experiences, right?
-I am very proud, because I have been uploading content to networks since I was 10 years old. At the time it was a hobbyFor me it was a game because I liked editing my videosAlthough people liked my content, I didn’t know that I was ‘growing’ in this world, because I did my first campaign years later, during the quarantine, and that was when I got paid for the first time. Now I have achieved what others influencers They’ve had it for years, and I’m glad because I’ve worked hard. It’s true that I didn’t have goals like getting to a Fashion Week, I thought I couldn’t achieve it because it was dreaming big, but in the end dreams come true.
-What has surprised you the most about this experience?
-If I’m honest, after doing several fashion weeks I have realized that it is exhausting (laughs). I saw other girls traveling to a place every week, and when they commented that they were tired I thought it wasn’t that big of a deal, but now that I’ve experienced it I understand it. In the end it is still a dream, because I am super grateful, but like everything it has its positive and negative part and this is that you are from one place to another, and you do not set foot in your house for months. Although I would repeat the experience in a few months, now I want to be at home, organizing things and creating content. But it is an incredible opportunity.
“I started in very small networks and without the goal of being viral. I know that everything comes. I have grown slowly, to be patient and I know that with effort you grow. Without pause but without hurry”
-What is your daily life like when you attend a fashion week? Tell us how you organize yourself.
-It changes a little depending on where you are, but generally speaking you wake up around 8 in the morning, because there is traffic. Breakfast, makeup and session shooting with photographers before attending the parade. Then we don’t stop, presentations or events. And in the evening there is usually a little party, but I arrive at the hotel very tired and I have to take the opportunity to edit the content and upload it to social networks. On the other hand, I organize my looks the days before, so I know what I want to wear and not get overwhelmed. In these last fashion weeks I have made a planning with the iPad, and I put a photo with the look I was going to wear to have it more visual. I make a kind of collage, with the look and the day of the show.
-You started very young on social networks, why did you decide to start in this world?
-When I was ten years old I wanted to be Youtuber because I liked editing and recording videos. The problem? It was very small and my parents didn’t let me show my face. I begged them (laughs). Since in the end I didn’t get my way, I recorded the videos and edited them but didn’t upload them, and in the end I managed to upload videos but with my face cut off or doing crafts. When I grew up, I managed to make more normal videos. But I started because I liked editing, just like the person who likes to paint pictures, and many girls my age uploaded videos, it wasn’t strange. In those years there was no charge, at most they would give you a phone case or a sweatshirt, it has nothing to do with what this world is now.
-Do you regret it? What is the positive and negative part?
-I don’t regret it at all, because social networks have given me a lot and when I got bored I uploaded videos and entertained myself. Thanks to this, I spent many hours editing in the summer, because I have been self-taught.
-What is the criticism that has hurt you the most?
-I’m lucky that I don’t have much hatemaybe it’s because I don’t get into any trouble… But I remember that there was a comment that affected me and it was from a girl, who told me on Tik Tok, that the top What I was wearing didn’t fit me well because of my shoulders, something else would look better on me. I had never noticed my shoulders, but since then I started to notice… although I think the comment was not malicious.
–All day. It’s practically 24 hoursand I’ve been like this forever, so I don’t know if at some point it will ‘consume’ me. I wake up and I’m already thinking about the campaigns I have to record or the content I have to create, because lately I’ve been very creative and in the end my mind works all the time. So it’s thinking of ideas, recording and editing, and I can spend hours doing the latter because I like to take care of the details. It is difficult to disconnect, I only manage it when I go to Huesca to see my family.
-What do you like least about this profession?
-I would say that hypocrisy and falsehood, but I am not saying through networks but between influencers. I have met people who pretend to be nice on social networks or sell an image that they are not, and honestly there is no need for that, because there is a lot of content or profiles that you can create. I don’t like it when people try to pretend to be something they’re not.
-I’m lucky that since I started so small and without the goal of going viral, I know that everything comes. I have grown slowly, to be patient and I know that with effort you grow. Without pause but without hurry.
-Do you think that training can be given to be influencer?
-I think it’s a good question. On the one hand I think not, because it is easy to go viral but it is difficult to stay, so I think knowing how to communicate and having something special is essential in this sector. You have to have something different. If training is given, in my opinion the ‘magic’ of this is lost, because I do not agree that you only want to earn money or followers, because that objective was not there when I started in networks. People uploaded videos or made content for fun, without thinking about a single goal. But I respect everything.
“I’m not inspired by anyone in particular, but on the street I notice people’s looks and I have a lot of visual memory”
-On the other hand, you started a career in fashion design. What was it like combining social media with a university degree?
-My experience is that in February, when the first semester ended, I had to leave it. It was very difficult to combine my profession with my career, because I went to a private university where I had 80% attendance and I could only miss one day… and at work level it is complicated. I was overwhelmed, because in the end I couldn’t work or study giving one hundred percent. Now, I have focused on the networks and I think my content has improved, but that does not mean that I am going to stop training, that is why I am doing a master’s degree. on-line. I love fashion and I want to learn about it, but everything has its time.
-Is there any professional project that you can tell us about?
-My goal is to have my own clothing brand. I’m studying for this, and my thoughts all day go that way. It’s complicated, having time and finding the right team.
-On the other hand, what or who do you inspire to dress? your outfits Do they depend on your mood that day or do you wear what you feel like and makes you comfortable?
-I’m not inspired by anyone in particular, but on the street I look at people’s looks and I have a lot of visual memory. Also my outfits They depend on my mood, so if I’m tired or a little sad I go wider, for example, but if you analyze my look you can know how I feel that day.
“I wake up and I’m already thinking about the campaigns I have to record or the content I have to create, because lately I’m very creative and in the end my mind works all the time. So it’s thinking of ideas, recording and editing, and this Lastly, I can spend hours because I like to take care of the details”
-What advice would you give to a girl your age who wants to dress ‘well’ or who is looking for her own style?
-Wear what you want, mix and try a lot to know what you like and what you don’t, don’t pay attention to the comments and save inspiration from people you like how they dress and try to recreate those looks with the clothes you have at home.
© FERNANDO JUNCO TELLADO
© FERNANDO JUNCO TELLADO
© FERNANDO JUNCO TELLADO
© FERNANDO JUNCO TELLADO
© @luciadeluis
© @luciadeluis
© @luciadeluis
© @luciadeluis
© FERNANDO JUNCO TELLADO
