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Marketing: OneFit will continue as Urban Sports Club Nederland

Marketing: OneFit will continue as Urban Sports Club Nederland

09-17-2024 (09:32) – Marketing

OneFit will continue under the name Urban Sports Club Nederland as of October 1. OneFit has been part of Urban Sports Club since 2019. Now it is time to fully join forces and form Europe’s largest sports and wellness community as one brand.

OneFit was founded in 2013 by Serge Brabander and Camille Richardson. With the slogan ‘Sweat & Joy’ they introduced an innovative, flexible sports offer on the Dutch market. Given its success, OneFit was acquired by the German Urban Sports Club in 2019, shifting OneFit’s focus to the B2B sector. Since then, OneFit has offered all-inclusive sports memberships and national sports activities to companies.

OneFit has continued to exist under its own name for the past five years, but as of October 1st it is time for the full integration with Urban Sports Club. This gives members access to an international network of more than 12,000 sports and wellness partners in Europe who have joined Urban Sports Club.

In addition, the integration ensures that members have more opportunities to work on their mental vitality. For companies that offer their employees sports memberships, there are also a number of extra benefits. For example, they can now offer their employees to choose one activity per day, in addition to exercising wherever and whenever they want.

Benjamin RothCo-founder and CEO Urban Sports Club: “The time has finally come: OneFit will continue under the name Urban Sports Club. Both business and private customers will have access to our partner network throughout Europe – from Berlin to Valencia and from Paris to Lisbon. In addition, gyms and studios will be able to benefit from new collaboration opportunities, and we will significantly expand our partner offering in the Netherlands in the coming months. Existing and new members can expect a holistic wellness offering, with access to meditation apps and soon also premium services such as massages or other wellness activities.”

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