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Motorcycle market projects sales of 1.4 billion a year – Grupo Milenio

Motorcycle market projects sales of 1.4 billion a year – Grupo Milenio

He motorcycle market In Mexico it is experiencing unprecedented growth. In the first seven months of 2024motorcycle sales exceeded 540 thousand units and it is expected that by the end of the year reach 1,400 million.

Which represents a growth of seven percent compared to the previous year, according to Laurent Autier, president of the Mexican Association of Motorcycle Manufacturers and Importers (AMFIM).

What news does the International Motorcycle Show bring?

The 21st edition of the Mexico International Motorcycle Show (SIMM) brought together more than 110 exhibitors and 40 globally recognized motorcycle brands, who gathered to present their new products and launches for 2025.

Laura González, director of SIMM, highlighted the relevance of the event, which this year includes the participation of premium brands such as Harley Davidson, Honda, Suzuki, Ducati, among others.

In addition, Yadea took advantage of the event to officially announce his start of operations in the country.

Fun and opportunities at SIMM 2024


SIMM 2024 not only offers an extensive exhibition of motorcycles and accessories, but also a platform for shows, such as Freestyle, and access to the largest riding test area in the country, with the opportunity to test more than 60 motorcycle models.

In addition to motorcycles, the event integrates a multi-brand offer of accessories for motorcycling enthusiasts, ranging from helmets and jackets with advanced protection technology to communication gadgets, GPS systems, tires, oils and everything necessary for the maintenance of motorcycles. motorcycles.

“We have spent two decades together forging countless stories in this industry that has grown exponentially, since we have 110 exhibitors representing more than 600 brands (including 42 motorcycles) distributed over 26 thousand gross square meters” , concluded Laura González.

The 21st edition of SIMM is celebrated from 26 to 29 September at Expo Santa Fe in Mexico City.

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