![© Reuters. FILE PHOTO: Perplexity AI logo is seen in this illustration taken January 4, 2024. REUTERS/Dado Ruvic/Illustration/File Photo Perplexity AI in funding talks to more than double valuation to billion, WSJ reports By Reuters](https://i-invdn-com.investing.com/trkd-images/LYNXMPEK9J0A8_L.jpg)
(Reuters) – Jeff Bezos-backed Perplexity AI has begun fundraising talks in which it is looking to more than double its valuation to $8 billion or more, the Wall Street Journal reported on Sunday.
Perplexity has told investors it is looking to raise around $500 million in the new funding round, the Journal reported citing people familiar with the matter.