The four titles, each market leader in their own segment, fit perfectly into the existing portfolio according to CEO Ernst Keyzer: sports, lifestyle, technology and automotive. ‘The addition of these strong brands to our portfolio offers enormous opportunities. Men’s Health, Women’s Health, Bicycling and Runner’s World are all renowned titles that fit our mission to build real relationships with (sports) fans and communities. We look forward to taking these brands to the next level, both in print and online, and to continue to inspire readers.’
CEO Marscha Krouwel of Hearst Netherlands: ‘We are delighted to work with PXR and welcome them as our licensing partner. PXR’s expertise in the field of (online) publishing of sports and lifestyle titles fits seamlessly with our brands.’
Phased transition
The partnership will officially begin on October 1, 2024, and there will be a phased transition of Hearst’s publishing activities to PXR. Starting in October, PXR will start publishing the print editions of the various titles. In the following months, work will be done in stages to ensure a smooth transfer of the online activities.
PXR publishes titles such as Voetbal International, VoetbalPrimeur, Bright.nl, Scientias.nl and Autoblog.nl and has 150 employees.
