Mexico City /
He vast musical catalogue of Sean “Diddy” Combs has experienced a Increase in views since his arrest and indictment last week.
The music industry data and analytics company Luminate He said the music of the mogul, who used several musical nicknames, including Diddy, Puff Daddy and P. Diddyexperienced an average increase of 18.3 percent in reproductions on demand during the week of his arrest compared to the previous week.
George Howardprofessor of music business management at the Berklee College of Musicsaid he is not surprised by the increase. For him, streaming is similar to a Google search of the artist as a means to satisfy curiosity.
“Music becomes another piece of information as people try to understand the atrocities”Howard told The Associated Press. “It’s like, ‘What would someone whose brain supposedly works like that’s their music sound like?’”
Howard said that many people They probably think about Combs as a businessman before thinking of him as a musician. Combs is no longer affiliated with some of his ventures such as Revolt TV and Ciroc vodka.
“The natural curiosity that these kinds of charges evoke makes sense,” Howard said. “It’s like driving past a car accident. People want to look.”
It is not unusual that increase streaming figures after the controversy. After a documentary about R. Kelly accuses the R&B star of sexual misconduct involving women and minors, their numbers almost doubled.
Howard said that the “anonymization” Streaming is also a factor that could have led to the increase for both Combs and Kelly. “Imagine walking into a record store now and saying, ‘Yeah, I want to buy this Diddy CD.’”said.
Combs is charged with federal charges of sex trafficking and criminal associationand the indictment, which details incidents dating back to 2008, accuses him of abusing, threatening and coercing women for years.to satisfy their sexual desires, protect their reputation and conceal their conduct”Combs has pleaded not guilty to the charges.
JCM
