Amid the multitude of advertising messages that are displayed daily through social networks, traditional or digital media, there are few that capture attention and make us think about the common good or inspire ideas to be better, he says. Gabriela Alatriste Reynosospokesperson and director of communications at the Mexican Center for Philanthropy (Cemefi).
“Yes, advertising is not only made to sell products. When it is part of a communication plan to cultivate powerful ideas, it is possible to get people to change their perspectives and ways of looking at reality,” he says.
This is the vision with which from Cemefi The Caracol de Plata is awarded year after year, a recognition of the best in communication with social content.
Cemefi is already preparing the gala for next October 3, when the Caracol de Plata award ceremony will take place, in its 24th edition. The venue will be the auditorium of the Mexican Stock Exchangewhere the exhibition will also be inaugurated Mind knocksthe first traveling exhibition with the winners of the recognition that will be exhibited in the Stock Market Museum (mubo) until October 11th.
“At the beginning of September we announced the semi-finalist pieces, among which are the agencies Recreo, Clickster, Publicidad de Aguinaga and Birth Group, to mention some of those listed on the page caracoldeplata.orgofficial site of the contest.”
One week before the Caracol de Plata award ceremony, there are no more invitations available, so if you haven’t gotten a pass, you can enjoy it through the live broadcast via YouTube.
A prestigious award
“For more than two decades, dozens of advertising, communication, and marketing agencies, and even universities, have sent the best of their work to the Caracol de Plata competition, in search of the brilliance that obtaining the prestigious award would give to their careers; since in the field of creativity and communication there is no one who does not aspire to Ibero-American recognition,” he explained. Alatriste Reynoso.
The list of those who have won the medal in previous years includes names such as: Jose Alberto Teran, Pepe Becker, Raul Cardos, Spooky, Hector Fernandez, Mike Arciniega among many other creative talents.
In addition to agencies such as Ogilvy, BBDO, VMLY&R, Beso, Made, Anónimo, to name a few, “with moving and shocking messages to raise awareness about disappearances, the risk faced by children and young people due to the creation of false profiles on the Internet, and raising awareness about the negative effects of alcohol consumption, to name just a few examples.”
“This year has certainly been very special for us, as we celebrate the 35th anniversary of the association and as the Caracol de Plata is about to celebrate its first 25 years of history, we have great allies, such as the Mexican Stock Exchange and the Communication Council. For Cemefi, true success is continuing to add wills, new actors, new voices that promote social responsibility in Mexico, through the power of communication,” he concluded.
