Mexico City /
In an era where more and more It is more common that the user performs online paymentsthe debate has opened on whether it is time to stop seeing them as a competition and work on them as a complement of those who perform in physical.
During the Prose Forum 2024, Hector Meza, General Manager of Ingenico Mexico, pointed out that in this topic observes three major challenges.
First of all, you should look for the real integration of different payment methods; including, in addition to the technical part, more players to the platforms through the omnichannel (channel strategy and management) and that is, in turn, consistent with the user experience. That is, all the methods can coexist in an ecosystem where businesses and end users participate.
A essential point is the security of users and companies in this type of transactions. And as a final point, Table exposed the inclusion of more peoplederived from the fact that in various areas of the Mexican Republic there is still no access to digital tools.
“The user experience must be consistent from the digital to the physical. Maintaining that consistency (…) security is the most important thing for those who use these services,” said Meza during a panel at the Prosa 2024 Forum.
Innovation, Ingenico’s priority
The general manager of Ingenico Mexico pointed out that the firm seeks constant solutions for users. In light of this, it is already innovating in two main points.
Securityby authenticating users with biometrics. This is to make it even more difficult crimes like the identity theft.
The solution of Ingenic It has been Palm Vein, a authentication which is carried out through the vein patterns from the palm of the hand and that guarantees protectionagility in the purchasing processes and risk mitigation of some crime.
As next solutionMeza raised the integration of more players to the platforms to strengthen the range of payment systems. For example, with Ingenico’s SoftPOS, smartphones with a mobile payment system operating system Android can become secure payment terminals.
For Hector Mezageneral manager of Ingenico Mexico, the term solution must be used and executed in the full sense of the word: solve problems for users and businesses.
“We often use the word solution, but it actually has to do with a need, with a problem. So, when you want to provide a solution, you are really delivering something that will be useful, either to the user or to the business,” said Meza during the panel Physical payments vs. virtual payments: Cannibalization or complement?
He added that, despite have the technologythe existing offer must be integrated and proposed new ways of doing businessa goal that is only achieved working as a team.
With the Presentation of innovationss by part of Ingenichighlights its commitment to facilitate the integration of physical and virtual payments, marking a Key developments in the sectorWith this, Ingenico reaffirms its leadership in payment solutions and their collaboration in the growth of financial ecosystem in Mexico.
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