For a fashion show to turn out perfectly – and to convey the message of the collection well – requires not only millimeter work in pattern making, on the one hand, and set design, on the other, but also perfect coordination between the designer and his entire team of stylists. And this last package It couldn’t function without the hair salon managers, one of the first aspects that the public notices when the models step on the catwalk.
In full Paris Fashion Week, We have had the privilege of “sneaking” into the backstage of two totally different shows, Issey Miyake and Vêtements, to see firsthand how these hairstyles are created fashion week. And we have also taken the opportunity to ask the managers of each hairdressing team for their best expert tricks.
© Getty ImagesVêtements’ groundbreaking looks
Just before the start of show by Vêtementsthe nerves are palpated in the backstageespecially when the celebrities who, once again, would parade for the groundbreaking brand. Travis Scott, Heidi Klum or the stylist Law Roach They were some of the familiar faces who entered half hidden and walked straight to a closed room where they were prepared before the catwalk. However, the real star of the parade, Gigi Hadid did do her makeup and hair in the same space than the rest of her companions. So we could see the mane before anyone else midiloose and tilted that it would later carry with the DHL ribbon mini dress which took just a few minutes to go viral. How had you chosen that hairstyle?
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© Schwarzkopf“We have done 4 or 5 days of tests, 70 or 60 looks on about 30 wigs. And a few hours ago we had confirmation of which one was for each model. Guram (Gvasalia, creative director of Vêtements) always has a casting very strong model, chooses models based on their personality. He tries them on 5 or 6 looks to see which one looks best and reflects their personality the most. And my job is to find the hairstyle that most amplifies that personality or the character you want to create. That’s why each look is different and I have to supervise all of them,” he explains. Pablo Kümin, the prestigious hair stylist creator of Vêtements hairstyles hand in hand with Schwarzkopf.
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© SchwarzkopfKümin tells us that his work (and his power) changes with each showaccording to the freedom granted by the corresponding designer. “With Guram, it’s really like an exchange of ideas. He’s a person who lets you influence the overall look, not just my part; he takes my opinion into account. He lets me play,” he says. Those of us who saw the parade live perceived that aura of fun that surely also reached the entire world through networks, global speaker which has also magnified the work and influence of designers and hairdressers.
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© Schwarzkopf“Now a parade has much more publicity than it had before, and they are the influencers those who take inspiration and transfer it to the general public,” says the stylist. Especially in a show like that of Vêtements which, through casting of models, of those who sit in the front row or the chosen location (on this occasion, some galleries that look abandoned), Going of course with the striking hairdressing looks, it seeks to go viral. And without a doubt he achieves it.
© Thierry ChesnotNaturalness in Issey Miyake
On the opposite side of the scale, with the naturalness and simplicity that have characterized the brand since its origin, Satoshi Kondo presented Issey Miyake’s Spring/Summer 2025 collection at Paris Fashion Week, named The beauty of paper. The Pavillon Chesnaie du Roy in the Floral Park in Paris hosted a show in which purity reigned, from the shapes of the dresses to the hairstyle, which, in this case, was the same for all the models. Anthony Turner, the stylist in charge of the Schwarzkopf team that styled the models, told us while they were getting ready how to get this romantic look.
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© Schwarzkopf“I have used two products that I always use in advertising sessions: The Thickener and the T sprayhe Salt. We apply them to damp hair and dry it by combing it with our hands. Then we gave it texture with a curling iron and then brushed it a little to make it light and airy. Once this is done, we secure two strands at the back with a rubber band, quite loosely,” he lists the steps to follow. “It should feel very relaxed.”
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© Victor VIRGILEIn any case, this hairstyle adapts to the texture and length of each model’s hair. Because, despite the, to first, opposite style, Turner seeks the same as Kümin: highlight the individual beauty of everyone. “I like people who feel comfortable being who they are. If a girl comes with curly hair, we work with her curly hair; if it’s textured, we make it textured. We are very focused on individuality because for me it is very important,” Issey Miyake’s hairdresser explains to us.
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© SchwarzkopfTherefore, when we ask her for her best professional advice for having beautiful hair, she responds that, in addition to “taking care of yourself with good treatments”, we must remember the beauty of each person. “I think there’s a lot of pressure on women right now with television and social media, where you see things that aren’t always real. Have fun, be yourself and don’t waste time comparing yourself to anyone on the Internet.” reality shows or on social media, because, as a woman, you are beautiful. “Just as you are.”
